I was part of the founding team of the internationally recognised GOV.UK Design System. Following that, I led design systems at BT and Lloyds, creating multi-theme systems for their high-value, household-name brands.

I work at the intersection of Design, Accessibility, Engineering and Product Strategy. I enjoy delving into Design Tokens and Component APIs, as well as shaping UI libraries, high-level patterns, team structures and roadmaps.

Speaking

I gave my talk Industrial Design Systems at Zeroheight’s Converge conference in 2022. It’s about the boundaries of Design Language and Desigm Systems through the lens of automotive design and manufacturing.

Projects

Accessible cross-platform UI standards

A collection of standards, rationale and approach to designing UI elements across both web and native software platforms.